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Retail innovation

Introducing ACTiON
brought to you by CPM

Retail has changed forever

The online sales channel is growing faster than ever, but customers struggle to make considered purchases without experts to guide them. Today, customers prefer to buy key items through a mix of online and in-store. They demand the best of both digital and physical shopping experiences.

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Introducing Action

LAUNCH VIDEO

The future of retail

With the launch of ACTiON, CPM has developed an exciting new solution for the online customer experience. 

Our aim? To recreate the in-store experience for online customers, whoever they are, wherever they are, whenever they want it.

The result? A live, omnichannel, video solution where every customer online can get face-to-face advice from an expert e-promoter or trainer.

Who have we designed ACTiON for?

ACTiON has been created to bring all the benefits of the physical shopping experience to your online customers, enhancing commercial value through product demonstration and upselling.

In particular, the studio has been designed for business and brands:

  • with an e-commerce site
  • selling products that are a considered purchase
  • with products that require technical training
  • whose customers require an assisted sale
  • who need to raise the bar with higher quality meetings and conferences
  • where personal engagement is not viable instore
  • where an inspirational and influential experience is key to brand advocacy

Open and ready for business

ACTiON is now open and ready for business. We have created a space for live and recorded video engagements, along with live stage events and presentations. In addition, we have built a separate bespoke space for more intimate one-to-one conversations with customers. Our new, innovative technology platform takes customer engagement to the next level.

Suitable for both B2B and B2C businesses, the CPM Retail Studio is staffed with the very best people. We have developed an inspiring and influential talent team, ready to take on your brands and place them in the spotlight. We’re already working with five clients and are seeing fantastic results.

Virtual Video

Bringing the customer experience online

Consumers now expect seamless integration of reality and the digital world. And that’s what we’re delivering. A video solution where anyone online can get immersive face-to-face advice, training or customer care - wherever and whenever they want it. Our solution comprises ACTiON, our new v-commerce platform, media-trained experts, AV kit and even branded studio spaces. It’s the ultimate one-stop-shop.

We offer three essential solutions, depending on the scenario. Select the one that best matches your needs, or combine them for the complete virtual video experience.

Contact Centre

ACTiON, our live v-commerce platform, connects customers directly to a representative in real-time for a face-to-face discussion.

Branded Booths

Our branded pods are fitted with high-end AV kit and manned by media-trained presenters for impactful video campaigns.

Live Studio

A quality, dedicated space for your brand, with professional agents and AV equipment to deliver a premium virtual experience.

Contact Centre

We provide live representatives from the shop floor to truly bring the in-store experience to the shopper - at home, on the bus, at the office. The ACTiON v-commerce platform is powered by Genesys, making handling a video interaction as easy as handling a phone call. It’s a face-to-face channel that delivers the total human experience with just one click. And it isn’t just about sales. Our solution engages with both shoppers and store staff, providing real-time sales advice, product training and customer care.

Branded Booths

Our booths can be used to deliver unique virtual experiences. Already kitted out with the best AV equipment, these smaller pods can be branded for your latest campaign. Our media-trained presenters will then create high-end promotions, training, customer care and sales materials. Broadcast live or record to push out across social media at a later date. Ideal for all audiences, including B2C, B2B, 1-2-1 and 1-2-many, this is the ultimate phygital solution to connect the online and offline worlds.

Live Studio

At CPM, we firmly believe that our people are the best at promoting and training and selling. Our virtual video solution brings the same excellent customer experience to the online world. The live studio offers a high quality, bespoke space for your brand, giving you access to top-quality AV equipment and our professional presenters. Here, you can demonstrate and e-promote your brand to live audiences or record for later use. Our aim? To create closer, more efficient and more human customer experiences… that sell more

Get in touch

Are you ready to explore the future of retail sales?

Let’s discuss how ACTiON can work for your business.

Just complete the form on this page and we will be in touch.

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Get in touch

How can we inspire you? Let's start talking

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Introducing ACTiON from CPM

Consumers now expect seamless integration of reality and the digital world. And that’s what we’re delivering. A video solution where anyone online can get immersive face-to-face advice, training or customer care - wherever and whenever they want it. Our solution comprises ACTiON, our new v-commerce platform, media-trained experts, AV kit and even branded studio spaces. It’s the ultimate one-stop-shop.